In this blog I interviewed Jayne Warrilow as she launches her new book, The 10 Day Coaches MBA: The Small Business Book for Coaches Who Want To Play Bigger. If you are a coach, I strongly recommend that you read this timely, game changing book.
Jayne’s new book will be available FREE on Kindle between April 15-19. You can download your copy here.
To enrol in Jayne’s Masterclass, click here
Jayne is the founder of JW International, a global coaching and development company with a focus on resonance as the key driver of individual and organizational success. She is one of the world’s most exclusive business coaches and her clients are by invitation and referral only. Jayne has worked with CEOs and Senior executive teams around the world, best selling authors, trailblazing coaches, entrepreneurs, thought leaders, millionaires and people who simply want to make a difference. An expert on business and leadership, Jayne specializes in helping coaches build conscious, seven figure businesses through her new brand Coaches Business School.
1. What prompted you to write this book?
I realized that most coaches were being taught how to create a successful coaching business largely by internet marketers and their approach simply doesn’t work for coaches. There are some coach training schools who are also trying to equip coaches with the skills they need to build a successful coaching business but business is changing so fast this isn’t their strengths and so coaches are not getting the information or developing the skills they need to be successful in today’s digital marketplace. There are some great people teaching pieces of business, but no-one is teaching a complete system. The industry is heavily weighted towards great coaching but not great business and self employed coaches, which makes up the majority of coaches worldwide can’t be successful or fulfill their potential as a coach if they don’t know how to create a successful coaching business.
I’m concerned that although coaching is the second fastest growing profession worldwide, the income individual coaches are earning from their coaching skills is decreasing. I want to change that. And business is my strength, so sharing what I know with coaches can only benefit.
2) In this digital era, what are some fundamentals that coaches need to have in place to grow their business and thrive? Continue reading →
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